Free: The Future of a Radical Price (Audiobook) By Chris Anderson
English | 2009 | CD ISBN: n/a; paper ISBN: 1401322905 | M4B | 297 MB
The New York Times bestselling author heralds the future of business in Free
In his revolutionary bestseller, The Long Tail, Chris Anderson
demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free
, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free
is a business strategy that may well be essential to a company's survival.